Toronto Jazz Orchestra

Redesign/Brand Study Project

The Toronto Jazz Orchestra is a jazz playing orchestra in Toronto. This is a starter kit mailer for people who would like to know more about jazz culture. This was a complete redesign of the logo and graphics standards within the school project.

 

This was a rebranding project that was about opening jazz to a broader audience. It comes with a free CD, earphones, a tie and a poster that describes how to do the Charleston dance. Also, there was the motion graphic of the logo. The logo of the Toronto Jazz Orchestra is a swing dancing logo that arranges itself on stage. This was completed as a silent production.

Click here to view the motion graphic
for the Toronto Jazz Orchestra

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