HER VOLUTION 150 Days of Canadian Women in STEM
Awareness Campaign 2018

The web banners of this campaign were a weekly roundup of all the people featured in the campaign. These banners were used on social media and their website blog when there were discussing the week. I made a template that was used and approved by the head coordinator of the campaign. I used the purple tones that are apart of the logo as the dominant colour due to the feminist aspect of the campaign and the secondary colours from the logo (red, yellow, black, white, green and blue) as divider colours between the photos and names. I placed the names on two lines and in capital letters to make the names more readable. The background of the wordmark had an image of a STEM field that changed every week. This was a campaign that ran when Canada was celebrating its 150 years of being a country.

I made a wordmark of the campaign because I found it easier to have the campaign branded to make it more recognizable to people at a glance. I had the  "150 Days Of" wrapped around "Canadian Women" to avoid having the wordmark not look blocky. "Canadian Women" was set in a scripted font that is closely feminine with the curves and thicknesses. The wordmark adds a grounded look to the campaign by helping the recognition of the campaign. The campaign coordinators found this useful and helpful for social media use.

A badge of recognition was made for participating people to use on their social media pages, blogs and websites. The badge was to look like a badge because it's more about notification of participating instead of an award.

The online flyer was to advertise the conference. The ribbon at the top was designed in the dominant corporate colour, purple with the complementary colour of a barley yellow was used as the background colour for strong contrast. It's an image of a conference room which goes with the subject of the banner. It was fundamental to make the online flyer sophisticated and not beaming with the purple colour palette.

My time volunteering for hEr VOLUTION was different in communication style being all online correspondence through email. I have no aspects that I would change with this project. I learned a lot about the designing and sizing restrictions on the different social media sites that I was mostly creating for, like LinkedIn, Facebook, Instagram, Twitter and their blog posts.